Jurnal Pengabdian Kepada Masyarakat Indonesia Sahata
Jurnal Pengabdian Kepada Masyarakat Indonesia Sahata (JPKMIS) adalah publikasi ilmiah yang berfokus pada hasil-hasil kegiatan pengabdian kepada masyarakat di Indonesia. Jurnal ini bertujuan untuk menjadi wadah bagi akademisi, peneliti, mahasiswa, dan praktisi dalam menyebarkan informasi mengenai penerapan ilmu pengetahuan dan teknologi yang bermanfaat bagi masyarakat.
Yayasan Pendidikan Teknologi Labuhanbatu
Pelatihan Dan Pendampingan Optimalisasi Visibilitas Usaha Mikro Kecil Menengah Melalui Tools Artificial Intelligence Dalam Pemasaran Kreatif
UMKM in Manado City face significant challenges in fierce market competition and a lack of knowledge in integrating creative marketing strategies with Artificial Intelligence (AI) technology. This Community Partnership Program (PKM) aims to enhance the visibility and marketing effectiveness of MSMEs through the transfer of AI technology. The target partners—Rumah Makan Tanjung Jaya and Rumah Makan Pagaruyung —receive a series of activities, starting from the introduction of basic AI concepts, training on the use of AI tools, and culminating in continuous mentoring for implementation. The AI tools transferred include Runway ML, Copy.ai, Canva AI, and Synthesia. This program is designed to equip partners with the necessary skills to integrate AI in order to create creative marketing strategies with their own distinct characteristics. The result shows a successful transfer of knowledge, leading to a significant behavioral change in partners, transforming them from passive social media users to active, strategic content creators. This implementation of AI triggered increased time efficiency and content quality , proving AI to be a catalyst for creating unique differentiation and enhancing business visibility in the digital market.
Copyright (c) 2026 Jurnal Pengabdian Kepada Masyarakat Indonesia Sahata
Sosialisasi Pemasaran UMKM di Kecamatan Kota Juang Bireuen Aceh
Micro, Small, and Medium Enterprises (MSMEs) are a sector that plays a vital role in improving the community's economy. However, most MSMEs still face various obstacles in developing their businesses, particularly in product marketing. Limited knowledge of marketing strategies and low utilization of digital media are factors that contribute to suboptimal MSME product marketing. This community service activity aims to improve the knowledge and skills of MSMEs regarding product marketing strategies and the use of social media as a promotional tool. The activity was held in Kota Juang District, Bireuen Regency, Aceh, targeting MSMEs operating small and medium enterprises. The methods used in this activity included lectures, discussions, and digital marketing practices. The results showed that participants gained a better understanding of marketing strategies, the importance of product packaging, and the use of digital technology in product promotion. Through this activity, it is hoped that MSMEs will be able to improve product competitiveness and expand market reach.
Pelatihan Penyusunan Laporan Keuangan Sederhana Bagi Pelaku UMKM
This community service activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) in preparing simple financial reports. The main problem faced by MSMEs is a lack of knowledge in systematically recording financial transactions. The methods used in this activity included lectures, discussions, hands-on practice, and mentoring. The results of the activity showed that participants understood the importance of financial record-keeping and were able to prepare simple financial reports such as profit and loss and cash flow statements. This activity is expected to help MSMEs manage their business finances more effectively and efficiently.
Pelatihan Penggunaan Sistem Informasi Manajemen Rumah Sakit (SIMRS) Kepada Mahasiswa Praktek Kerja Lapangan Jurusan Administrasi Rumah sakit di RS. Siti Rahmah
Technological advances have given rise to various innovations, one of which is the Hospital Management Information System (SIMRS). SIMRS is a tool that assists in the process of creating patient medical records in hospitals. This is due to the daily activities of Pkl (field work practice) students, who must prepare reports on patient medical records.
Pemanfaatan Microsoft Word Untuk Meningkatkan Keterampilan Pembelajaran Mahasiswa PGSD Universitas Battuta
This Community Service Program is conducted in collaboration with students of the PGPAUD Study Program at Universitas Battuta in partnership with the Faculty of Technology. The program is motivated by the challenges faced by students in preparing internship reports, undergraduate theses, and academic administrative documents due to limited proficiency in using Microsoft Word, particularly in document formatting, layout management, and the application of mail merge features for creating invitation and teaching letters. The activity is implemented through face-to-face training sessions at Computer Laboratory 1, Universitas Battuta, using a hands-on approach and direct assistance on each participant’s laptop. The training materials include basic computer introduction, professional document management using Microsoft Word, and the implementation of organizational administrative tasks such as correspondence, documentation, archiving, and meeting preparation. Through this program, PGPAUD students are expected to enhance their digital competencies, particularly in managing academic and administrative documents effectively and systematically.
Pendampingan Digitalisasi Administrasi Desa Menggunakan Sistem Informasi Pada Desa Sidorukun
The digitalization of village administration is a strategic step in supporting effective, transparent, and accountable village governance. However, the implementation of digitalization at the village level still faces various challenges, particularly the limited information technology competencies of village officials and the lack of technical assistance. This community service activity aims to assist village officials in the process of administrative digitalization through training on the use of information technology without developing a dedicated information system. The implementation method employs a participatory and educational approach, including needs analysis, activity planning, training implementation, and mentoring. The training focuses on the use of office applications, digital archive management, and cloud-based storage services to support village administration. The results show that the training and mentoring activities improve the understanding and skills of village officials in managing administration digitally, thereby making administrative processes more organized and efficient. This activity is expected to serve as an initial step in supporting the digital transformation of village administration and encouraging improvements in the quality of public services at the village level.
Sosialisasi Etika Berbisnis Bagi Pelaku UMKM Dan Masyarakat Di Kecamatan Kota Juang Bireuen
Program Pengabdian pada masyarakat ini bertujuan untuk sosialisasi pentingnya etika dalam berbisnis, karena kesadaran pelaku bisnis masih sangat kurang dalam beretika. Kecamatan Kota Juang terletak di wilayah pemerintahan Kabupaten Bireuen, sebagian penduduk di Kecamatan Kota Juang ini bekerja sebagai, wiraswasta, pegawai dan bertani. Terdapat beberapa home industri serta dalam bidang agro bisnis. Tim Abdimas kami akan memberikan sosialisasi tentang etika berbisnis agar bisnisnya bisa bertahan lama. Perkembangan produk-produk buatan UMKM dan kelompok ibu- ibu di Kecamatan Kota Juang ini belum maksimal. Diharapkan dengan adanya sosialisasi tentang etika berbisnis ini dapat meningkatkan nilai jual dari produk-produk buatan kelompok UMKM maupun kelompok Ibu-ibu rumah tangga di Kecamatan Kota juang Bireuen. Tujuan yang ingin dicapai dari kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kualitas hidup masyarakat melalui peningkatkan pengetahun tentang etika berbisnis.
Copyright (c) 2025 Jurnal Pengabdian Kepada Masyarakat Indonesia Sahata
Penguatan Ekonomi Desa Sei Sentosa Melalui Pengembangan UMKM Pengrajin Tahu
The development of Micro, Small, and Medium Enterprises (UMKM) based on soybean processing has significant potential to strengthen the local economy, particularly through tofu production. This community-based development activity was carried out in Sei Sentosa Village, Panai Hulu District, Labuhanbatu Regency, in collaboration with a local tofu enterprise owned by Mr. Duwi as the main partner. The implementation method employed a hands-on approach, where participants were actively involved in the entire production process, including preparation of raw materials, washing, soaking, grinding, boiling, filtering, sedimentation, and tofu molding. The results indicated an improvement in product quality, demonstrated by a softer texture, better taste, and more appealing color. The application of sanitation principles and the use of clean water also enhanced the hygienic aspect of the production process. Moreover, participants’ skills increased through direct training and mentoring in tofu processing. Overall, this activity had a positive impact on strengthening small business capacity while simultaneously providing practical experience beneficial for participants’ future endeavors.
Copyright (c) 2024 Jurnal Pengabdian Kepada Masyarakat Indonesia Sahata
Sosialisasi Aplikasi Microsoft Excel Untuk Membantu Mempermudah Dalam Mengkoreksi Hasil Nilai Ujian Siswa di Sekolah SD Negeri 112330 Tubiran
Being a teacher will of course often be involved in evaluating students. This is done as a reference to see to what extent the student understand the material that has been presented by the teacher. When conducting evaluations, teachers usually have difficulty processing or correcting answer that have been done by their students. Moreover, with a large number of students, of course it will take up a lot of time if done manually. For this reason, a tool is needed that can help with the performance of teachers. The aim of this research is to provide knowledge and direct training for teachers at SD Country 112330 Tubiran. Starting from designing the display inputting student data and answer results as well as knowing the formulas needed for direct calculations of the grades obtained from the student’ final exam result. From the result of the training carried out, the tachers were very enthusiastic about following it both in explaining the material until the training was carried out so that teachers were able to use Microsoft Exel to process data both to correct exam result and student grades at SD Country 112330 Tubiran. This allows for more accurate and efficient data processing, resulting. In better outcomes for students.
Penerapan Metode Konservasi Agronomi melalui Budidaya Hortikultura sebagai Tanaman Penutup pada Kelapa Sawit Tanaman Belum Menghasilkan (TBM)
Oil palm is one of Indonesia's leading commodities, contributing significantly to the national economy. However, during the Immature Plant (IMP/TBM) phase, oil palm plantations often experience degradation, erosion, and weed infestation due to the lack of optimal canopy cover. This community service activity aims to implement an agronomic conservation approach by utilizing horticultural plants as cover crops to maintain and improve soil quality and control weeds in IMP/TBM oil palm plantations. The activity was implemented through technical training for farmers, assistance in planting cover crops, and regular monitoring of soil and plant conditions. Results showed that the use of Mucuna bracteata and Asystasia gangetica significantly increased soil fertility, reduced erosion, and suppressed weed growth. Farmers responded positively, indicated by their desire to continue and expand this practice in their respective plantations.
Sosialisasi dan Pendalaman Instrumen Akreditasi 2.0 LAM INFOKOM 2025 di Universitas Potensi Utama
This community service activity aims to improve the understanding and readiness of the academic community of Potensi Utama University in facing the study program accreditation process using the Accreditation Instrument 2.0 from the Independent Accreditation Institute for Informatics and Computers (LAM INFOKOM). This latest instrument emphasizes quality assurance based on performance achievements and relevance to stakeholder needs. Through socialization methods, workshops, and simulations of filling out accreditation documents, participants were given an in-depth understanding of the structure, indicators, and procedures for compiling documents such as the Study Program Performance Report (LKPS) and Self-Evaluation Report (LED). The results of the activity showed an increase in participants' understanding of the substance of the instrument and their ability to compile supporting evidence for accreditation. This activity is expected to encourage continuous improvement in the quality of study programs and support the achievement of superior accreditation within the Potensi Utama University environment.
Sosialisasi Program Ekonomi Dalam Upaya Peningkatan Usaha Ekonomi Produktif Pada Masyarakat Desa Tanjung Harapan Kecamatan Pangkatan Labuhanbatu
The economic gap between urban and rural areas is still a serious challenge in development in Indonesia. One of the efforts made by the government is through the productive economic Business Program (UEP) which aims to increase the economic capacity of the community based on local potential. However, limited access to information and low economic literacy cause many of these programs are not optimally absorbed by the village community. This community service activity aims to socialize productive economic programs and provide basic education about business management to the people of Tanjung Harapan Village, Pangkatan District, Labuhanbatu Regency. The method of implementation is carried out in a participatory manner through lectures, group discussions, case studies, and simple simulations. The results showed that participants gained a new understanding of business management, financial records, and marketing strategies. This activity also arouses the collaborative spirit of the community to form a joint business network. These findings reinforce the importance of academics ' role as facilitators of information and empowerment in local economic development. Thus, the socialization of the productive economy program proved effective in building the foundation of sustainable village community entrepreneurship.
Inovasi Digitalisasi Kearifan Lokal Workshop Pembuatan Konten Youtube dan Instagram untuk Desa Sidingkat Kec. Padang Bolak
The workshop Innovation of Local Wisdom Digitalization: Creating YouTube and Instagram Content for Sidingkat Village, Padang Bolak Subdistrict was conducted to enhance the community’s digital literacy in documenting and promoting the village’s local wisdom potential. This three-day program involved Sidingkat villagers and covered materials including the introduction to local wisdom digitalization, technical training on content creation, as well as hands-on practice in producing and publishing content through social media. The results showed an improvement in participants' knowledge and skills in planning, creating, and publishing attractive creative content. Through this program, it is expected that the community can sustain the preservation of local wisdom digitally and expand the promotion of the village’s potential to support its economic and tourism development.
PKM Sosialisasi Mengenai Pentingnya Penanaman Pohon Mangrove Sebagai Penahan Arus Air Bagi Masyarakat Pesisir di Desa Bagan Serdang Pantai Labu
Mangrove is a type of mangrove shrub (shrub) that generally grows around coastal waters throughout the coast of indonesia. Indonesia is a unitary archipelago, located in Southeast Asia. As an archipelagic country, Indonesia consists of a cluster of islands . Indonesia also has a vast ocean area. Land and sea are rich in their natural and marine resources. The territorial waters of the sea with a length reach 81,000 km. Geographically, Indonesia is located between the Asian continent and the Australian continent and between the Indian Ocean and the Pacific Ocean. The purpose of this socialization is to find out the importance of planting mangrove trees around the beach on the coast that serves to inhibit the flow of water to the mainland.
Pelatihan Microsoft Word Pada Pembelajaran Siswa dan Siswi di SDN 22 Pematang Seleng Kecamatan Bilah Hulu Kabupaten Labuhanbatu
Microsoft Word is an application program from Microsoft Office that aims to type a document, display images, create tables, create lines, edit documents, format text, save documents, and so on. In the application of Microsoft Word to students at SDN 22 Pematang Sekeng, it aims to develop computer science towards the times in this digital era. We chose an elementary school audience so that they know the basics of the Microsoft Word program to support their education when in further school.
Sosialisasi Pembuatan Sistem Informasi Perpustakaan di SMA Bhayangkari 2 Rantauprapat
This research aims to design and implement a library information system at Bhayangkari Rantau Prapat High School. This information system is expected to increase the efficiency of managing book data, members, as well as borrowing and returning books in school libraries. The method used in this research is a qualitative research method with an object-based design system approach. This system was built using the PHP programming language, MySQL as a database, and web-based technology to facilitate online data access and management. The result of this research is a library information system application that can make it easier for library staff to manage books, borrowing and returning, as well as making it easier for students and teachers to search and borrow books efficiently. With this system, it is hoped that library management at Bhayangkari Rantau Prapat High School will become more structured, fast and accurate, as well as improve services to all library users.
Pengembangan Kemampuan Desain Poster Flayer Kegiatan Bersama Himpunan Mahasiswa Islam Komisariat FST ULB Dengan Aplikasi Canva
This study aims to analyze the use of the Canva application in creating poster designs for the activities of the Himpunan Mahasiswa Islam (HMI) Komisariat FST ULB. Canva, as a graphic design application that is easy to access and use by beginners, offers various features and templates that allow users to create attractive and professional designs without requiring advanced design skills. Through a library study approach, interviews, observations, and participatory observations, this research explores the experiences of students in designing posters with Canva, as well as the effectiveness of using this application in conveying clear and engaging information. The results of the study show that the use of Canva in flyer design enhances the quality of event promotion, saves time and costs, and facilitates collaboration among members. Furthermore, the designs created with Canva are able to capture the attention of students and increase participation in events. These findings indicate the importance of graphic design training for HMI members to improve their ability to use efficient and effective design tools, thereby enhancing professionalism in delivering promotional materials.
Peningkatan Kreativitas dan Keterampilan Teknologi Melalui Pelatihan HTML Pada Siswa Kelas XII TKJ 1 di SMK Negeri 1 Rantau Utara
Vocational high school students majoring in Computer and Network Engineering must have strong technological skills to face future challenges in the modern era. A basic understanding of HTML, which is used to design and build web pages, is an important component in developing technological skills. This study observed how TKJ 1 grade XII students of SMK Negeri 1 Utara improved their creativity and technological skills through HTML and CSS training. Workshops were used to provide training, involving conversations, presentations, and hands-on practice in creating simple web pages. The results showed that although HTML material was not included in the TKJ curriculum, the learning was useful. Participants were able to understand the basics of HTML, such as introduction, syntax, and coding. However, there were difficulties in designing more complex HTML webs. Overall, participants benefited from learning HTML, from introduction to coding, despite some obstacles. Students not only gained better technical skills, but they also gained useful real-world experience as a result of this learning.
Pelatihan Pembuatan Sabun Cuci Piring Cair Sebagai Langkah Meningkatkan Pendapatan Rumah Tangga Ibu PKK Desa Bandar Tinggi, Kecamatan Bilah Hulu, Kabupaten Labuhanbatu
Liquid dishwashing soap is one of the soaps that is needed in everyday life. Even though it is not a primary need, the continuous use of soap every day makes the need for liquid dishwashing soap one of the needs that costs a lot. Empowering the community, especially the PKK women's group, to produce dishwashing soap can be done because making dishwashing soap is relatively easy to learn and produce. The aim of this community service activity is to provide insight into home business opportunities for making dishwashing soap for PKK women in Bandar Tinggi Village in order to reduce expenditure on purchasing soap as well as to create new business opportunities. The methods used in the training are discussions, practices and demonstrations regarding raw materials, work procedures and calculations of production costs for making dishwashing soap.
Hidroponik Solusi Pemanfaatan Lahan Sempit Untuk Meningkatkan Pendapatan Rumah Tangga di Desa Bandar Tinggi
The implementation of hydroponic systems in community service activities in Bandar Tinggi Village, Bilah Hulu District, Labuhanbatu Regency, aims to utilize limited land and enhance household income. This soil-less cultivation method offers water use efficiency and reduced pest risks. Through observation, training, and outreach, the program successfully improved the knowledge and skills of local residents. Evaluation results show high enthusiasm for this technique, which is expected to strengthen food security and economic independence in the community. The implementation of hydroponics is anticipated to be a strategic step towards improving the welfare of the people in Bandar Tinggi Village.
Usaha Keripik Pisang Menjadi Cemilan di Bandar Tinggi
Community service activities in Bandar Tinggi Village aim to empower the community through developing a banana chips business. By utilizing the potential of local resources, this activity focuses on production training, raw material selection and marketing strategies. Implementation methods include field observations to understand community conditions, followed by practical training involving the community, especially housewives, in techniques for processing quality banana chips, as well as understanding nutritional value and innovation in flavor variants. Despite facing challenges such as a lack of initial understanding and community skepticism, this activity was successful in increasing community skills and knowledge, as well as creating business opportunities that support the local economy. The results of community service activities show a positive impact on increasing welfare and creating jobs, while strengthening the sustainability of local natural resource-based businesses.
Pengenalan Undang-Undang ITE di SMPN 4 Talun Edukasi Untuk Generasi Digital
Community Service (PKM) introduction of the Electronic Information and Transaction Law (UU ITE) at SMPN 4 Talun as an educational effort for students in facing challenges in the digital era. With the rapid development of information technology, understanding the law related to the use of information technology is very important, especially among students. This activity includes socialization, presentations, discussions, and poster making aimed at raising students' awareness of their rights and obligations in cyberspace. Evaluation results showed that students' understanding of the ITE Law increased from 30% to 80% after the activity was implemented, with many students participating and sharing experiences related to the use of social media. Feedback from students was very positive, indicating the need for continued legal education. This activity is expected to form a digital generation that is smart and responsible in use, and can make a positive contribution to the use of information technology.
Pelatihan Komputer Program Microsoft Office Untuk Siswa/i SMPN 4 Desa Bandar Tinggi, Kecamatan. Bilah Hulu, Labuhanbatu
Computer technology is becoming increasingly important in everyday life, but access to information is still limited, especially in rural areas. Middle school students often have difficulty learning to use computers due to limited resources and understanding. The aim of the 2024 Labuhanbatu University Real Work Lecture (KKN) program is to improve the knowledge and skills of State Middle School 4 students in Bandar Tinggi Village. The training will last for two days (3–4 September 2024), with an emphasis on computer use and Microsoft Office. Interactive exercises increase participant participation and increase confidence when using a computer. We hope that this learning can be a stepping stone to produce a young generation who utilizes technology to improve their quality of life.
Demontrasi Rancang Alat Teknologi Biochar dalam Meminimalisasi Limbah Pelepah Kelapa Sawit di Kelompok Tani Aek Paing Labuhanbatu
Efforts to improve the quality of farmers ' land in a sustainable manner can utilize crop residues into soil ameliorants, namely biochar. This community service aims to provide solutions by conducting training on how to make biochar from the waste of oil palm farmers, namely palm fronds using the pyrolysis method. Participants of community service activities members of farmer groups and village officials of Aek Paing Rantauprapat, North Sumatra. The activities carried out are to socialize the benefits and how to make biochar from oil palm fronds to farmer groups and the distribution of processed fronds into biochar and liquid smoke. The members of the farmer group were given examples of tools for the biochar manufacturing process and were shown directly how it works until the packaging process is ready for use. Farmer groups are expected to be able to utilize palm fronds waste into something that is worth selling, and can be used for crops so that it is expected to provide benefits in terms of economy, crop productivity, and in terms of environmental preservation.
PKM Sosialisasi Tentang Pentingnya Melanjutkan Pendidikan Sebagai Peningkatan Kualitas Sumber Daya Manusia (SDM) Pegawai pada Rutan Labuhan Deli
The legal basis is related to education, one of which is law No.20 of 2003 is about the national education system, and also includes law No. 12 of 2012 on higher education. Education or education is a very planned basic effort to create a learning atmosphere and a programmed learning process is also actively to develop the potential of self, quality and quality of human beings as human resources (HR) quality which of course it is related to self-esteem, self-quality with high value. Because it relates to the current era of globalization of the nation in the world, no less important is also our nation certainly a lot and at least mengmbangkan “knowledge based economy. The purpose of this PKM activity is one of them is to motivate awareness for the community, especially the employees in the Labuhan deli detention center to be motivated to continue their education at the university level, especially those who are still educated high school, high school equivalents. The hope is that HR has qualified potential.
Pelatihan Pengembangan Media Penjualan Online Dengan Menggunakan CMS Prestashop Dan Cara Membuat Toko Melalui Prestashop Secara Offline Untuk Membantu Mahasiswa Sistem Informasi Labuhanbatu
The lack of organization in recording financial report data, as well as customers coming directly to the store to make sales transactions, hindered them from knowing the advantages and disadvantages of product sales at the dustry shop. E-commerce transactions generate profits that are used to increase revenue while reducing store operating costs. PrestaShop is an e-commerce platform that will be utilized. PrestaShop is one of the names of a CMS (Content Management System) based e-commerce framework and is Open Source, making content creation simple. Web-based or e-commerce sales information systems, which include product offerings and displays, product information, and the ordering process, will be the subject of this final project.
Pelatihaan Membuat Input Data Olshop Yang Dapat Langsung Terhubung Ke Database Dengan Menggunakan VB.Net
Programming language is a form of instructions or directions that can be understood by a computer in the process of carrying out certain tasks, one of which is instructions for inputting data and managing data. At this time there are very many applications that can be used to process data input and manage, for example, an application from the Microsoft company, namely Visual Studio 2010 or what is often called vb.net. This application has provided various features, one of which is the .Net Framework feature, making it easier to develop computer programs and also reduce the vulnerability of applications and computers to several security threats. The database is a place where data is entered that we have previously input and managed using a programming language. Along with the times, all activities can now be carried out online, one of which is buying and selling activities. Olshop can be done on various platforms such as Facebook, WhatsApp, Instagram, etc.
Pelatihan E-Commerce Berbasis Website Menggunakan CMS Prestashop Untuk Para Mahasiswa Yang Ingin Mulai Berwirausaha
Entrepreneurship is a business activity that involves the ability to see business opportunities and then organize, organize, take risks, and develop the business created in order to achieve profits. Businesses that can be done by students can be expanded by peddling their products by focusing on selling clothes and accessories. Where students can start their entrepreneurship by adjusting to the current era in order to stay connected with customers, one of which is by creating a means for marketing and sales media that use the internet such as marketplace, e-commerce, and the online shop uses a website-based Prestashop CMS that allows its products to be seen by many people in the future as it is now.Prestashop is a CMS that has features specifically for the needs of selling online available under an open software license that was officially launched in 2007.In addition to using CMS Prestashop, in making this website also uses XAMPP Control Panel software, Web Browser and MySQL. The features in this Shop include a selection menu from the catalog, login menu, cart.
Penyuluhan Strategi Pemasaran Bisnis UMKM Keripik Jangek, Keripik Pepaya dan Chia Puding di Desa Gunung Selamat, Kecamatan Bilah Hulu, Kabupaten Labuhan Batu, Provinsi Sumatera Utara
Micro, Small, and Medium Enterprises (MSMEs) are one of the important elements to develop the economy of the Gunung Selamat Village Community. This is evidenced by the existence of 1 local community UMKM and 2 new UMKM from Community Service students who are doing KKN in Gunung Selamat Village (Gunung Selamat, 2023). Of these, MSMEs that are rapidly developing are MSMEs processing jange crackers. The rapid development of MSMEs has spurred the confidence of the people of Gunung Selamat village to rebrand their village with the help of students to become Gunung Selamat Village-creative economy. The method of implementation of the activity is to visit the Jangek crackers MSMEs directly accompanied by the PKK Chairman of Gunung Selamat Village and his team. The results of community service activities aim to provide counseling on Business Marketing Strategies for MSMEs in Gunung Selamat Village, bar Hulu District, Labuhan Batu regency, North Sumatra province. Thus, MSMEs as the economic pillar of Gunung Selamat village can develop and be known by the wider community who visit Gunung Selamat Village better so that the welfare of the community will increase. Recommendations for increasing partners, MSMEs in Gunung Selamat village must continue to innovate to develop superior products and expand their marketing networks both directly to meet their customers and through digital marketing platforms.