Penyuluhan Strategi Pemasaran Bisnis UMKM Keripik Jangek, Keripik Pepaya dan Chia Puding di Desa Gunung Selamat, Kecamatan Bilah Hulu, Kabupaten Labuhan Batu, Provinsi Sumatera Utara

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the important elements to develop the economy of the Gunung Selamat Village Community. This is evidenced by the existence of 1 local community UMKM and 2 new UMKM from Community Service students who are doing KKN in Gunung Selamat Village (Gunung Selamat, 2023). Of these, MSMEs that are rapidly developing are MSMEs processing jange crackers. The rapid development of MSMEs has spurred the confidence of the people of Gunung Selamat village to rebrand their village with the help of students to become Gunung Selamat Village-creative economy. The method of implementation of the activity is to visit the Jangek crackers MSMEs directly accompanied by the PKK Chairman of Gunung Selamat Village and his team. The results of community service activities aim to provide counseling on Business Marketing Strategies for MSMEs in Gunung Selamat Village, bar Hulu District, Labuhan Batu regency, North Sumatra province. Thus, MSMEs as the economic pillar of Gunung Selamat village can develop and be known by the wider community who visit Gunung Selamat Village better so that the welfare of the community will increase. Recommendations for increasing partners, MSMEs in Gunung Selamat village must continue to innovate to develop superior products and expand their marketing networks both directly to meet their customers and through digital marketing platforms.