Sosialisasi Pemasaran UMKM di Kecamatan Kota Juang Bireuen Aceh

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a sector that plays a vital role in improving the community's economy. However, most MSMEs still face various obstacles in developing their businesses, particularly in product marketing. Limited knowledge of marketing strategies and low utilization of digital media are factors that contribute to suboptimal MSME product marketing. This community service activity aims to improve the knowledge and skills of MSMEs regarding product marketing strategies and the use of social media as a promotional tool. The activity was held in Kota Juang District, Bireuen Regency, Aceh, targeting MSMEs operating small and medium enterprises. The methods used in this activity included lectures, discussions, and digital marketing practices. The results showed that participants gained a better understanding of marketing strategies, the importance of product packaging, and the use of digital technology in product promotion. Through this activity, it is hoped that MSMEs will be able to improve product competitiveness and expand market reach.